Patient Experience Makes Business Sense

The success of your healthcare facility depends heavily on the experience patients have during their interactions with the staff. A positive experience leads to loyalty, a good reputation, and more referrals. However, a negative experience can lead to the loss of existing and potential patients, which ultimately hurts the bottom line. 😔

So that we’re on the same page, the patient experience encompasses every step of the patient’s journey, from making an appointment, and initial contact with staff, to meeting with a clinician and leaving an appointment. Patient satisfaction depends on whether their needs and expectations are met.

Now, consider our littlest patients… 🧒 How well do you understand the patient journey for these tiny humans?

By identifying patient expectations, healthcare facilities can adjust accordingly and improve patient satisfaction.

Digital patient engagement tools provide active involvement in the care experience, enabling patients to access educational resources, communicate with staff, and provide feedback via surveys. AI-powered sentiment analysis can also help to identify areas that need improvement, based on feedback related to waiting times, staff friendliness, or treatment results.

Satisfaction surveys are another way to obtain feedback and identify ways to enhance key service delivery points throughout the patient journey. Healthcare facilities can incentivize patients to participate and use the feedback to improve the patient experience.

While digital tools can smooth the process and provide insights, it is the friendly and professional staff that can greatly impact the patient experience. Everyone interacting with or treating patients should be professional and courteous.

Now, here’s where our magic trick can really help… 🪄 Calm, prepared, and empowered parents and carers make the biggest impact on a child’s experience with your healthcare facility. Studies have shown how a parent’s anticipatory anxiety can directly affect a child’s procedural pain.

By targeting the child and their family with preparation, coping skills and education prior to the procedure, you can improve your patient experience, which is critical to the success of your healthcare business.